Philippa Claes, UX Desginer
Strategy
UX Design

New adventures in a digital age.

My name is Philippa and I'm a UX designer with a focus on concept design and research. After graduating as an industrial designer, I pursued my studies in New York, where I focused on digital products. I gained knowledge in applying user-centric design methodology to digital touchpoints, bridging user needs and business objectives through solid research, design and presentation. I've been converting this knowledge into practice over the past 2 years at KBC, where I was responsible for the full design cycle of several projects, from concept to execution.

2020 was a year that will not soon be forgotten; working from home became the new normal, some people gained some pounds, and others (though I wonder who) lost some.

From insurance to Alaphilippe

I spent the past two years working as a user experience designer at KBC. Most product designers don't get particularly excited about studying federal banking regulations or the complex bureaucracy that often accompanies financial platforms. But the forward-thinking nature of KBC did ensure that as a UX designer, you're given the freedom to come up with creative solutions to what some might see as somewhat "less interesting" subject matter.  Since I wanted to develop further within user research, I decided together with Pàu that it was time for me to start a new project. Since September, I have been the user researcher for Sporza. As a non-sports fan, I must say that a whole new world opened up for me. Apart from the fact that I can now talk about Alaphilippe and know who Refaelov is, I've also learned an enormous amount about both qualitative and quantitative user research. At VRT you get a lot of room to do research and to experiment with all sorts of concepts. In terms of the project, it's a perfect match!

A lockdown of self-development

By nature, I am very curious and I like to learn. For me, Corona, therefore, offered the ideal opportunity to develop myself further. For 5 months, I followed an online "Strategic management and innovation" specialization from Copenhagen Business School. This course was offered by Coursera, an online learning platform that is linked to 100+ universities. The specialization taught me about the changing world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. It gave me a better understanding of how strategy is created and how it can be implemented. The course was a great first introduction to the strategic side of design for me. The strategy is something of great interest to me so I am glad I have been able to delve deeper into it. So in 2020, I was able to make some nice steps thanks to Pàu's People First mentality and support. Hopefully, this can be continued in 2021.

What can Pàu do for you?

Want to bring your clients or users closer through digital connectionsContact us and we’re happy to show you how we can help.

We give User Experience a central role while maintaining a pragmatic approach in relation to technical and business context!
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